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Marketing Manager

This Job has been viewed 4013 times

Balfe's Bikes - Gatwick
Job reference
Gatwick, West Sussex
Salary range
up to 34k
Job added
4 June 21
Final date for applications
19 June 21

Job Description

Marketing Manager

At Balfe’s it’s all about people. And bikes! But it’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work.

You’ll be joining a growing company, stocking the world’s best cycling brands with a commitment to giving customers an amazing experience.

Joining Balfe’s means you’ll be working with like-minded people, and you will have opportunities to develop your skills and experience, with plenty of career progression if you want it.

About the role

This is a new role created to help us build awareness of and engagement with the Balfe’s brand, and it will be pivotal to our growth plans. You will own our first marketing plan and be sharing your love of bikes and cycling with new and existing customers through multiple channels, in particular social media, PR and partnerships.

We’re a lean business and it’s fast-paced here, so you’ll need to be an agile self-starter prepared to spin a few plates.

This role will report directly into the CEO


  • Contribute to the development of the annual marketing plan and then own it.
  • Co-ordinate the Balfe’s social media presence
  • Plan and create engaging content and measure its effectiveness.
  • Generate buzz and awareness for each new store opening.        
  • Improve local community awareness for our current stores.
  • Identify PR opportunities which help spread the word.
  • Identify marketing partnership opportunities with our suppliers and other organisations.
  • Track and measure marketing activity and ROI
  • Provide insight and analysis on wider market activity, best practice, and other relevant information to help inform our strategy and tactics.
  • Oversee the production of all promotional materials and assets.

Skills/Experience Required

Skills & Experience

  • At least 3 years’ experience in a marketing role
  • Preferably experience in specialist multi-channel retail
  • Marketing planning and budgeting
  • Strong knowledge of social media marketing and engagement
  • Experience of branding and strategy
  • Metrics-driven marketing mind with an eye for creativity
  • Photography / videography skills would be a real bonus.

Person spec

  • Ideally a keen cyclist with a passion for all forms of riding
  • You communicate and collaborate with confidence
  • An eye for detail, well organised with good planning.
  • Creative flair in words and images
  • Problem solving skills
Apply now