Search News

Results: 101-110 of 110

Retailers celebrate Independents' Day 2014

7 Jul 2014

Independent retailers across the country celebrated last weekend
Read more…

Skiing and snowboarding on the rise in England

1 Jul 2014

Snowsport England report shows popularity of snowsports is growing in the UK
Read more…

Get outdoors to be happy, says new report

16 Jun 2014

Outdoor activities reduce stress and make people feel happier, says new study
Read more…

Outdoor exercise more beneficial than indoor

19 May 2014

A study has investigated the advantages of outdoor activities vs indoor 
Read more…

Government campaign is a step in the right direction for Britain on Foot

11 Mar 2014

‘Moving More, Living More’ initiative set to increase outdoor activities
Read more…

Slide 2014 set to be bigger and better

4 Dec 2013

Register your attendance now
Read more…

Frog Bikes Finalist of Bike Brand of the Year

20 Aug 2013

Frog Bikes has become Bike Brand of the Year finalist 
Read more…

Independents' Day just weeks away

10 Jun 2013

What activities are you planning to boost sales in your indie shop?
Read more…

Britain on Foot

11 Mar 2013

OIA's national campaign launches
Read more…

Back to news menu

Skiing and snowboarding on the rise in England

Posted on in Outdoor News

Snowsport England announces increased ski and snowboard participation at indoor snow centres and dry slopes, reports the Telegraph

The number of people enjoying skiing and snowboarding in England is booming, according to a new report.

SnowboardersResearch released by Snowsport England, the national governing body for skiing and snowboarding, shows that participation at indoor snow centres and dry slopes around the country is at a three-year high and has grown by more than 20 per cent since 2011.

The SlopeTracker report used turnstile data from the last five years at 13 centres across England. Though precise figures have not been released, the report showed that the industry grew 10 per cent from 2011 to 2012, only 0.4 per cent to 2013, then a further 11 per cent in the first quarter of 2014, while the country was in the full throes of Winter Olympic excitement.

The researchers also interviewed skiers and snowboarders at centres across the country and found high rates of satisfaction with two thirds "extremely likely" to continue to visit.

Tim Fawke, chief executive of Snowsport England, said: "We can only be encouraged by the findings of the report. This is the first SlopeTracker report to be published in what we see as a long term project.

We hope that more slopes will be able to come on board and share data to make the report even more valuable, and make it an important tool for all our slopes and centres."

A second report will be available in December to gauge the effect February's Winter Olympics in Sochi has had on snowsports participation.

Dry slopes and indoor snow centres reported a rise in attendance in the aftermath of the Games, partly attributed to Jenny Jones's bronze medal in snowboard slopestyle, Team GB's first ever medal on snow.


Back to news menu

Add a comment

The ACT will not share your email address with anyone and it will not be published on the website.